E-mail marketing (on the Internet) is popular with companies for several reasons:
• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement (i.e., one or more days).
• Advertisers can generate repeat business affordably and automatically.
• An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them.
• E-mail messages are easy to track. An advertiser can track users via autoresponders, web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in to receive e-mail communications on subjects of interest to them.
e-marketing srvice
• Over half of Internet users check or send e-mail on a typical day.
• Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
• E-mail marketing is paper-free (i.e., "green").
• Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.
• Specific types of interaction with messages can trigger (1) other messages to be delivered automatically, or (2) other events, such as updating the profile of the recipient to indicate a specific interest category.
• E-mail marketing is paper-free (i.e., "green").
• Tracking and response metrics enables tuning and optimisation of the E-mail marketing channel by a process of testing different variants and calculation of statistically significant results.
ADVANTAGES
The recession is putting increased emphasis on companies in marketing campaigns. So, email stands out as a key tactic for marketers this year.
So if this sounds like you and you would be interested in s free demonstration.
Contact us at 01 8359747 or emarketingservices9@gmail.com and we will get right on it
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